NHS – AFC Branding

Logo Solution

I was commissioned by Action For Carers, a government organisation that acts as an intermediary between carers and the NHS to provide support and guidance, to product three logo designs to be used on their official documents to be given to their carers.

The brief required me to combine professionalism and compassion, as the logo would ultimately be used on official documents and therefore would need to adhere to the NHS’s branding principals but also convey a mood of friendliness and openness to it’s target audience i.e. the carers whom the service is provided for. Ultimately the heart logo was chosen for it’s simplicity and message of integration.

Client Review

“Action For Carers Surrey are delighted with the quality and standard of work provided by Myles Brock which was delivered on time and in budget”

Debbie Hustings – NHS Surrey

Project Features

Market Research


Brand Development


Logo Design

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